So... Word of mouth is the most important way for businesses to compete on Social Media platforms right? The two co-founders of
Groupon have a different point of view. The key points made by the two at last week’s Chicago’s Idea Event are;
The value of social commerce is two-fold;
- Social commerce helps businesses get online (social has a lower barrier to entry)
- Social commerce helps your business grow (“disseminate”) faster (viral effect)
Matt
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