Trimming 'Adword' (API) scripting using AWQL

So...An interesting report on a new way of trimming the amount of code used to conduct Ad Hoc adword reports, using AWQL which is a Adwords query language (so not droping coding completely). The presentation explains the process and includes code examples (Be warned it is not the best presentation in the world and the sound is slightly bad) but what is interesting is the use of streamlining the way adword reports can be pulled and viewed in the future. This could lead to finally pulling away from the long code base scripting format that has dominated SEO on the web for years. Matt