Trimming 'Adword' (API) scripting using AWQL

So...An interesting report on a new way of trimming the amount of code used to conduct Ad Hoc adword reports, using AWQL which is a Adwords query language (so not droping coding completely). The presentation explains the process and includes code examples (Be warned it is not the best presentation in the world and the sound is slightly bad) but what is interesting is the use of streamlining the way adword reports can be pulled and viewed in the future. This could lead to finally pulling away from the long code base scripting format that has dominated SEO on the web for years. Matt

The Best PR Stunt EVER?

So... I'm not sure 'Coke Zero' have nailed the best PR stunt of all time but still a good try. The stunt was filmed in what looks like Kings Cross train station in London.  Take a look at the heyuguys original article below and make up your own minds. Matt

Original article

What can online Social Media outlets give to a new online business?

So... Word of mouth is the most important way for businesses to compete on Social Media platforms right? The two co-founders of Groupon have a different point of view. The key points made by the two at last week’s Chicago’s Idea Event are;

The value of social commerce is two-fold;

1. Social commerce helps businesses get online (social has a lower barrier to entry)
2. Social commerce helps your business grow (“disseminate”) faster (viral effect)

Matt

LOL...The Social Media Sickness!?

So...Matt

Original Source

Published by - marketo

Facebook Ad Exchange...!

So... What makes the new facebook ad exchange interesting is that the advertising is driven by a non browsing experience from the user. Users are not search-driven or browsing in the facebook environment. "Traffic where the user is looking to do something, or looking to find something, or read about something. Facebook is a communication utility". So when the user stops using Facebook and ventures to the ad they more than likely BUY that item.
The exchange sofware technology called real-time bidding allows advertisers to use previous user cookie attributes from previous e-commerce websites to follow the user right through their browsing experience, even when the person is static on Facebook.  Mattx

Original Source

Zombie Cake Eaters!

So... When you think of effective seasonal pr campaigns, cheap cake and pie maker's 'Greggs' don't jump out at you. For this Halloween the company have hit a good social media (Facebook page) and advertising mix. The short viral video below does'nt tell you much of what to expect but it is still fun, and will no doubt do the viral rounds this year for youtube and peoples inboxes this October season. Mattx

http://www.facebook.com/greggsthebakers

Britain Prepare for Zombies - Only Humans Allowed

Eye tracking (Gaze) technology the way of the future?

So...As nice as this technology could be (it is still in the expermental stage), I found the video more interesting in prompting web/tablet usability advantages and dis-advantages what do you think...Mattx

Original Source

Tobi-Gaze

Google Map API developers in Thailand use Social Media to help online users affected by severe flood warnings

So.. This is an interesting video, a google developer in Thailand uses the Google API technology to help users find their nearest ATM machines, also in the case of serves weather warnings people can find high ground during the Thai flood seasons, via the Google Maps and Elavtion API. Mattx

More Than a Map

Original Source:

http://www.morethanamap.com/

Twitter handle

#morethanamap

14% of the global population use Facebook a month! How many 'like' clicks have been activated? God knows!

So.. Mr Zuckerberg has annouced that Facebook is now being used by 1 billion people every month, thats 14% of the global population of about 7 billion.

And the answer to the above is 1.13 trillion Likes, as well as 140.3 billion friend connections and 219bn shared photos since it launched in February 2004. More than 300m photos are uploaded every day and 62.6m songs played. Now lets get the twitter figures please?! Mattx

Hold on! Facebook move in fast for bigger and better!

So...Hold on hav'nt we seen this somewhere before Facebook Gifts looks like treater. Facebook are introducing a new gifting service, allowing Facebooker's to exchange gifts via the social media platform. Treater has had a small application up and running for a while and must be gutted that FB have now moved in and produced a bigger application. Mattx

Original source